The Laws Of Cricket
The rules of cricket have existed for over 300 years. But in the 2023 Ashes Series, English batsman Johnny Bairstow managed to forget them in the most crucial of moments, leading to a sequence of events that ended in a disastrous loss to their oldest rivals.
With England heading down under for a tour of Australia, Victoria Bitter saw an opportunity to play the helpful host, by printing the rules of cricket, in plain English, on their iconic cans.
The cans were given to English fans as a nice refresher, and became part of a PR campaign that reached 10 million Aussies.
1 x D&AD Graphite Pencil
1 x Silver Spike – Brand Experience
1 x Silver Spike – Copywriting
1 x Gold – Mumbrella Real Time and Reactive Marketing
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For VB
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