Adam Slater

As the nation’s largest sporting goods retailer, Rebel supplies Australians with the boots, basketballs and budgie smugglers to live out their dreams.

But with household budgets tightening, Rebel wanted to show Australians that the benefits of sport go far beyond winning and losing.

Enlisting the help of a research team from across Australia, we scoured every city and town for the best sports stories Australia has never heard of. Stories that proved Rebel’s brand promise: That sport has the power to change lives.

The resulting films told the story of Brendan and Sinead, two ordinary Aussies who’s lives were forever changed for the better by sport.