Men will share just about anything online. Except how they’re really feeling. So on World Suicide Prevention Day, Movember decided to teach men how to listen to their friends in a format they’re all familiar with – the online how to video.
Because Facebook videos autoplay without sound on mobile devices, anyone reading the subtitles would have assumed the men in our how to videos were explaining a simple tip. But if the videos were unmuted, they got a completely different message, reminding them to never assume a man is OK.
Role Senior Copywriter