Adam Slater

Adam Slater

Unmute

Men will share just about anything online. Except how they’re really feeling. So on World Suicide Prevention Day, Movember decided to teach men how to listen to their friends in a format they’re all familiar with – the online how to video.

Because Facebook videos autoplay without sound on mobile devices, anyone reading the subtitles would have assumed the men in our how to videos were explaining a simple tip. But if the videos were unmuted, they got a completely different message, reminding them to never assume a man is OK.


  • Role Senior Copywriter

  • For Movember

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Suicide Notes