Adam Slater

Adam Slater

She Gives Birth, You Give Blood

The Australian Red Cross Blood Service has always struggled to attract male donors. So we asked the question: when in a man’s life would he be most likely to compelled to give blood?

Every year, thousands of women will need blood during childbirth. So we decided to launch a brand new initiative, She Gives Birth, You Give Blood, targeting men at a time in their life when they felt most hopeless – when their partner is pregnant.

Just 4 months after launch, the program has been adopted by over 200 Obstetricians and Midwifes across Australia, providing a valuable source of new blood donors, and helping save the lives of countless women and newborns.

  • Role Associate Creative Director

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The Australian Secret Intelligence Service